Instagram is an online mobile application that is commonly used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and fast become a favourite social media tool. Instagram was originally developed so that people could apply different filters to photographs which had taken on their mobile phones and would allow them to easily upload and share these photos with free instagram followers. More recently video was introduced to Instagram it can now be uploaded, but Instagram films are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users in the world.
Approximately 70 million photos are uploaded per day.
The account is ‘free’ to start up so may low barriers to startup.
It is often a medium that allows for easy sharing of content several hours a day.
What regarding success have businesses achieved using Instagram?
Businesses pertaining to instance Levis, L’oreal and hundreds of others in order to able to use the tool to:
To increase awareness of their products and services.
To increase brand detectors.
To showcase their community and pro bono work to inspire and attract prospective buyers to engage their product, service or brand.
Run successful promotions, competitions and free things.
Small Business marketing success with Instagram
Instagram has a tendency to be particularly popular with product based businesses thanks to its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is mainly because the application allows for photos to be posted and shared of people either wearing or with these products. For instance, a food manufacturer might post photos of an individual cooking with, sharing a meal, or entertaining friends using their food products. This success isn’t exclusive to big brands as little business businesses been recently able to leverage the ability of Instagram to engage their customer. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the of attractive photographs of these food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would become in or search to obtain.
Influencer marketing
Bloggers, social media marketing stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of folks following their Instagram accounts. This ‘influencer’ group means presently there are several eyeballs there ready to determine your merchandise. The audience has always been built for you. The engagement has happen to be formed and tapping into this by getting your product uploaded onto their Instagram feed or featured a new blogger or popular Instagram account holder will allow you to grow your audience quicker. Therefore using the time in order to key ‘influencers’ in your industry odor you can tap into this is essential.
